Overcoming a Frat Party Reputation - BA in the NYT

Published in today's Food & Wine section of the New York Times, Eric Asimov profiles Jason and Todd Alström , founders of BeerAdvocate.com.

Nice coverage of one of my favorite online beer resources as well as the cause of good beer, in general. The only part I take exception to is this:
Without the pastoral mystique that has been appropriated by wine producers or the suave, sophisticated imagery of the wine drinker, beer lovers have largely retreated to the antistyle precincts associated with such proverbial social outcasts as computer nerds and science fiction fanatics. Bizarre facial hair, unflattering T-shirts and strange headgear are standard equipment among beer geeks.

I think I'm quite suave. Right? Right!?!?